It’s a document that designers send prospective clients to outline website scope, deliverables, timelines, and cost. Think of it more as a sales document, rather than a binding agreement. A signed web design proposal example often leads to a contract or SOW (scope of work), but treating them as one and the same is a mistake many designers make when they first start offering their services.
Web Design Proposal Template
Use this free web design proposal template to present your services, project scope, timeline, and pricing in a professional format. Download the template in Word or PDF, customize it for each client, and send proposals that are easy to review.
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About This Template
A web design proposal template is exactly what it sounds like: the template you use to land your next website build, with scope, timeline, and pricing all in one document.
Our web design proposal template was built with freelance designers and agencies in mind. The tool you’ve been looking for when a client says, “Send me a proposal,” and you don’t want to start from scratch. Choose the template, fill in the details about the project, and send over something that looks like hours of work even though you spent minutes crafting your proposal.
What’s inside the template
This web design proposal template includes every section your client is expecting.
- Project overview and goals
- Scope: pages, design, development, CMS, integrations
- Deliverables
- Timeline and milestones
- Pricing: fixed-bid vs hourly
- Revision rounds and approved scope terms
- Hosting and post-launch maintenance offers
- Terms and assumptions
- Acceptance and sign-off
Are you presenting to clients outside of web design? We’ve also created a graphic design proposal template you can use for branding and print projects.
How to use the web design proposal template
If you’re using our web design proposal sample template, we’ve done most of the thinking for you. You’ll be filling in the blanks instead of building a document from scratch.
- Choose our web design proposal template.
- Fill in the client name, project goals, and site scope.
- Enter your pricing model plus how many rounds of revisions you offer.
- Set realistic dates into the timeline
- Generate to send your web design proposal for signature.
Clients should know exactly how many rounds of revisions you offer upfront. That cap can (and should) live in your proposal, not in a panicked email three weeks into the project when they want round four of changes to the homepage. Two to three rounds are plenty for most websites.
Pricing can be approached in a similar way: choose a fixed bid if the scope is firm and unlikely to change, and an hourly rate if you’re still in discovery or the project could expand now that the client has seen your first draft.
FAQ
Open with the client’s website goals. Then list site scope (page layout/design, frontend development, backend integrations), include details on deliverables, a timeline with milestones, and how you’d like to be paid. Add your site revision details + any terms or assumptions before sending. Use a template to make sure your web design proposal format is in the right structure, and spend more time on client details.
Long enough to detail site scope, timeline, and cost, but short enough that your client will read it. Most web design proposals range from two to four pages. After you fill in our template’s sections, your proposal may be longer or shorter. Want to know the fastest way to ensure your client will read your proposal? Make it clear. Adding extra fluff just to make your proposal longer rarely helps your close rate.
Offering a fixed bid is ideal when the website’s scope is clearly defined and unlikely to change. Hourly billing is preferable when the scope is still being determined or when changes to the site are expected during development. Designers sometimes quote a fixed price for design and development work, then bill by the hour for maintenance after launch.
Offering two or three rounds of revisions is standard practice in web design. Define your max number of revisions in the web design proposal instead of leaving it open-ended. You’ll avoid your redesign turning into a website rebuild for free. And if a client asks you for additional revisions, you’ve got something concrete to point to: “Sure, let’s discuss round four. In the meantime, here’s what we had originally agreed to.”
Yes. After you customize this free web design proposal template, simply export it as a Word doc or PDF. You can also send your template directly to PandaDoc to land an electronic signature from your client.
Export your new web design proposal directly from ProposalPanda. Or send it through our PandaDoc integration, where your client can review and sign the proposal right from their web browser.